Creative thinking is the foundation for innovation; innovation is the process that transforms creative ideas into products, services, and processes. We want to cultivate the ability to imagine and generate new ideas with enough agility to successfully implement them in our new complex and matrixed world. Think about what issues your customer and clients deal with on a day to day basis. How might you help them be more effective and efficient? There is no such thing as a perfect idea for improving a situation. Assume that your first idea is partially right and partially wrong, then go out and learn and reassess your approach. Innovators question, observe, network and experiment. These four actions trigger associative thinking, which help to put ideas together to create something new. It is all what you make it – come see how you can consciously create and build anew.